MORE COMPETATIVE: Local SEO also makes you more competitive as it encourages you to study what your rivals are doing well and what tactics are working for them to then integrate into your own approach.

IMPROVED CONVERSION RATES: Website optimization can bolster your conversion rate, increasing contact form submissions, phone calls, email subscriptions, or sales.

MORE SALES: Consumers are known to use online reviews to help with decision-making when choosing a local business.

ENHANCED TRUST LEVELS: Reputation management builds trust in your business.

THOUGHT LEADERSHIP: Content marketing can help you establish a thought leadership position and be seen as an expert in your field.

MORE CALLS: Google Business Profile (formerly known as Google My Business) optimization can lead to enhanced Google Maps visibility. This can lead to more calls and more in-person visits.

TARGETED WEB TRAFFIC: Optimizing your site for local search delivers more targeted traffic to your website which can lead to more leads, subscriptions, sign-ups, and sales.

TAP INTO THE LOCAL SHOPPING BOOM: Post COVID, more than half of consumers now prefer to shop locally and support local businesses or smaller brands. Local SEO puts you in contention for those new business opportunities.

​MORE IN STORE FOOR TRAFFIC: Greater local visibility brings more foot traffic to your bricks-and-mortar location. Better online visibility: Local SEO activity, such as citation and link building, increases your online visibility. That makes your business more easily discoverable by new customers.