Wednesday, January 24, 2024
Successful Wine Marketing Example
Small wineries often struggle to compete with the many brands vying for attention in the highly competitive wine industry. This was the case for a local winery in California.
With limited resources and challenges associated with marketing and advertising in the industry, the winery needed a way to increase its visibility online and reach new customers.
Through a targeted content marketing campaign, they were able to drive a 11x increase in organic traffic to their online store in just 21 months.
This significant growth had a direct impact on the winery’s business, helping to increase its customer base and revenue.
The benefits of the campaigns extended beyond just increased traffic, as the winery also saw improvements in its search engine rankings, brand awareness, and overall online presence.
This case study demonstrates how small businesses can successfully overcome industry challenges and achieve significant growth through effective digital marketing strategies.
Challenges Facing Small Boutique Wineries: A Look into the Highly Competitive and Heavily Regulated Wine Industry
As a local winery in California, it was facing stiff competition from other wineries in the area. Wineries, like many other small businesses, face a lot of challenges when it comes to marketing themselves effectively online.
The wine industry is highly competitive, with countless brands vying for the attention of consumers.
Many wineries struggle to stand out in a crowded market, and they often have limited resources to invest in marketing campaigns.
Additionally, wine sales are highly regulated, making it challenging for wineries to advertise and promote their products on various platforms. All of these factors make it difficult for small wineries to grow their online presence and reach new customers.
We knew that we needed to find a way to help the winery increase its visibility online if we wanted to help the business succeed.
38 Wine Content Topics Added 21,540 Visitors And $70,000 in Sales And Counting
Power of content marketing was leveraged to help this winery to improve their online presence.
Brigins Digital Consultants can help businesses grow their traffic and sales by publishing targeted content on a wide range of websites and platforms that then bring potential customers to their website.
Over the course of almost two years, there were only 38 campaigns created consisting of blogs, news articles, videos, and audio ads to help the winery stand out online.
Published articles from these campaigns were also posted on the winery blog itself and linked.
Content was repurposed and summarized for different mediums, including video, audio, slideshows, articles, blogs, and infographics, and published to major platforms.
These campaigns focused on creating high-quality content that was optimized to attract wine fanatics and paying customers, which then results in more sales. Let’s look at the numbers…
How This Winery Store Grew Traffic 11x
Winery’s decision to use content marketing campaigns paid off. In just 21 months, the winery saw a 11x increase in organic traffic to its website.
Content from the news modules were used to create and publish several blog posts on the winery store website which we then promoted with the campaigns. .
The campaigns were driving a significant amount of traffic to the blog. The graph shows the direct impact of the campaigns – newly generated traffic of 21,540 visitors to the blog.
This does not even include the massive increase in search traffic and other traffic sources resulting from the impact of the content strategy.
Organic traffic increased at least 10 fold overall hitting 45,000 visitors per year, up from 4800/yr.
When the campaign was launched, a new blog post on the winery store was published that was specifically targeted by the campaign, allowing to trace the millions of impressions generated and the entire 324.7% traffic increase (for the period from Jan 2021 to Dec 2021) back to the campaigns..
However, the graph above only represents the traffic increase from the campaign and does not include the wider site traffic, which would also have benefited from these efforts.
The bread and butter has always been paid search. And, you know, there's still a need for that. Obviously, when you're just getting started, you don't have all the money to do that. But through time, it’s such a realization how content marketing is so much more important because of the permanence of those blogs, all the content on the site and off site.
Boosting eCommerce Brands and Local Businesses' Online Presence Through Consistent Content Marketing
The success of the campaigns for the online wintery store demonstrates the power of consistent content marketing for small businesses.
By generating high-quality content and distributing it through targeted campaigns, businesses can increase their online presence, attract more visitors to their website, and generate more sales.
If you’re a small business owner or part of a local agency, you may be wondering whether this is right for your business.
While every business is different, the results achieved by the winery store demonstrate the potential of content marketing and the power of our content amplification technique.
See how we can help level the playing field and provide a cost-effective alternative to paid advertising.
Click below to discover how Brigins Digital Consultants can help your business achieve similar results.
Colt Schroeder
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